Cookie Policy

Last updated December 2025

We want to ensure that we are clear about your privacy when using our sites (as defined in our Privacy Policy). At Itmad Academy (formerly TUVSW Academy), your personal information is treated with care. We recommend that you read our Privacy Policy, which details how we may use your personal information and the circumstances in which it may be shared.

What is a cookie?

A cookie is a small computer file that may be downloaded to your computer's hard drive when you visit a website. Cookies are harmless files that can help improve your experience of using a website because, among other things, they help us to:

1. understand your browsing habits;
2. respond to you as an individual by tailoring our operations to your needs, likes, and dislikes by gathering and remembering information about your preferences;
3. monitor which pages you find useful and which you do not;
4. understand the number of visitors so that we can analyse data about web traffic, which helps us improve our sites.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Itmad Academy also works with third parties in providing you services through our sites, and they may set a cookie on your computer as part of this arrangement. We use these cookies to provide relevant advertising to users of our sites and other sites, and to limit what marketing or advertising is delivered to our customers.

Most cookies are deleted as soon as you close your browser; these are known as session cookies. Others, known as persistent cookies, are stored on your computer either until you delete them or they expire. For example, the cookie used to keep you signed in to your account expires after 90 days, so each time you visit itmadacademy.com you are kept signed in for a further 90 days.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our sites and could prevent you from completing some purchases through our sites.

How we use cookies

Required. We use a set of cookies that are critical to the functionality of the sites. They are used to keep a user signed in to the site and to remember previous quotations should the user return to a site.

Functional. We use a set of cookies to track visitors so we can understand how customers use our sites. These cookies are only used to help improve users' site experience. They are placed on the user's first visit and track the user through the site, including where they go, where they drop off, and which pages they have problems with.

Marketing. We use third parties to help provide customised advertising and other content to visitors of our sites and other sites. We also use these cookies to limit what marketing or advertising is delivered to our customers.

So that we can offer you the best possible online experience, new services using cookies may be added to our site from time to time. We aim to keep the cookie information provided here as accurate as possible and use all reasonable efforts to review and update the details.

Although we audit the types of cookies used on our sites, the services we use may change their cookie names and purposes. Some services, particularly social networks, change their cookies regularly. Although we aim to show up-to-date information, we may not be able to reflect these changes straight away.

Web beacons

Web beacons are a similar technology to cookies, and just like cookies, they can help to deliver an improved online experience. They are a clear image file used to keep track of a customer's navigation through a website or series of websites. They may also be referred to as "tags", and are normally used by websites that use third-party traffic monitoring and tracking services, such as web analytics. Web beacons can be used in combination with cookies to understand how a website's users navigate through the sites.

Third-party cookies and content sharing

When you use the sites you may see cookies delivered by third-party providers. Many of these providers use cookies to track advertising or to help deliver the best experiences for our customers. However, some content on our sites, such as embedded video, may lead to third-party providers such as YouTube setting cookies on your computer, so you should refer to their cookie policy for more details.

If you decide to share our content using social media sharing tools on our sites, you may be presented with cookies from third-party sites such as Facebook, Twitter, or Google. Itmad Academy does not control how these sites use cookies, so you should refer to the relevant site's own privacy and cookie policy to understand how they use cookies.

Behavioural advertising

We have relationships with carefully selected and monitored suppliers who may also set cookies during your visit. The purpose of these cookies is behavioural advertising (also known as remarketing), which is a means of showing you relevant products and services based on what you appear to be interested in. If you would like to opt out of behavioural advertising, please visit the Network Advertising Initiative website.

Further information

If you require any further information on cookies, including how to see what cookies have been set and how to manage, delete, and turn them off, visit aboutcookies.org or allaboutcookies.org. Please note these are external websites, and Itmad Academy is not responsible for the accuracy of the information on them.